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Friday, January 21, 2011

NASCAR out of touch with its fans | Wheels.ca

NASCAR out of touch with its fans | Wheels.ca: "“(The drivers) came from humble beginnings, had a dream, worked hard, paid their dues and became successful. They epitomized the American dream.”

They related to the fans and the fans related to them. She continues:

“Those days disappeared with the arrival of private jets, expensive motorhomes and time-consuming demands from team sponsors. . . The new generation of drivers retreated to often-gated, multi-million-dollar houses (while the fans struggled to pay ever-higher ticket prices).

“The drivers were no longer the neighbour who was successful at a chosen profession but rather a celebrity. A huge disconnect developed between the fans and the drivers.”"

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